This dynamic city is not only a center of precision engineering and technological innovation, but also the historical and operational home of Omega, one of the most revered names in the world of haute horlogerie.
Founded in 1848, Omega has achieved legendary status through its blend of aesthetic refinement, pioneering spirit, and exceptional accuracy. The brand is renowned for numerous milestones, from its role as the official timekeeper of the Olympic Games to its selection by NASA for manned space missions. The Omega Speedmaster, famously known as the Moonwatch, became the first watch worn on the moon during the Apollo 11 mission—an enduring symbol of human achievement and engineering excellence.
At the heart of Bienne’s horological experience lies the Cité du Temps (City of Time), a state-of-the-art cultural complex located in the Swatch Group headquarters. Designed by celebrated Japanese architect Shigeru Ban, the building itself is a striking architectural statement, reflecting the spirit of innovation that defines the Swiss watch industry.
The Cité du Temps hosts two main attractions:
- The Omega Museum, which offers an immersive journey through the brand’s storied past. Visitors can explore interactive displays, iconic models, space memorabilia, Olympic timekeeping instruments, and historic advertising campaigns that illustrate Omega’s global impact.
- The Planet Swatch Museum, a vibrant and playful space that showcases the history and design evolution of the Swatch brand, presenting thousands of colorful models in a dynamic, ever-changing exhibition.